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Olympics in the ancient Greece was only for men and the art work that has lived on from that time feature those men as gods. This Olympic in Tokyo 2020 we're cementing female figures in sports. Because women also needs to be remembered.
Challenge
Gender Equality In The Olympics
The Olympics is the oldest and biggest sports spectacle in the world, dating back to ancient Greece, but it has been far from equal in terms of gender. The first year that women were allowed to participate in the competition was 1912 in swimming and it would take another 108 years for us to reach the 50/50 Goal.
solution
Cement female athelets impact in sports
Nike goddesses were placed in Tokyo during the 2020 Olympics to cement female athelets impact in sports.
Approach
Temple of Athena Nike
We outfitted pop-up stores like Temple of Athena Nike.
