Freija

Fortnite x Metallica

Metallica, the world’s most iconic metal band, was taking over Fortnite for an immersive concert.
Client

Fortnite

Agency

Robot

Type

Advertising

Fuel.Fire. Fury - Teaser Trailer

We shot a film trailer to launch the Metallica skins and Easter eggs hinting at their in-game concert while creating hype for Battle Stage. We spotlight their tools - taking fans into the “metal” metalworking shop where the Battle Royale storm forges the band’s in-game guitar.

Challenge

Metallica approves

Metallica gave their final seal of approval when we teased the video by playing it at their Copenhagen arena show.

solution

Approach

Masters of the Battle Stage

As the Grand finale, we directed a kick-ass "streamer-show" where we flew in twelve Fortnite Festival content creators who went head to head in Copenhagen. We built them a rock n roll streaming station where they took on the challenge of the brand-new Battle Stage.

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Our impact for

Fortnite

Our impact for

Fortnite

Our impact for

Fortnite

Our impact for

Fortnite

Our impact for

Fortnite

Our impact for

Fortnite

“It all goes down on the Battle Stage.”

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Start the conversation

Start the conversation

Start the conversation

Start the conversation

Let's create a brilliant experience

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