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Impossible Whopper - Burger King
The groundbreaking launch of Impossible Whopper - the campaign whereby Burger King started selling its meatless Whopper across the United States - the biggest rollout for Impossible!s plant-based product.
Challenge
Reducing meat intake
Interest in plant-based protein has surged as many people try to reduce their meat intake for health or environmental reasons.
solution
The Closest Taste To Meat Ever Made
For Burger King, the product is mainly a way to reach flexitarian carnivores rather than strict vegans or vegetarians. The Impossible Whopper is supposed to taste just like Burger King’s regular Whopper.
Approach
Can you taste the difference?
A “taste test” promotion encourages customers to try both the original and Impossible Whopper, so they can compare the two products themselves. A huge step towards normalizing meatless burgers.
