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Who says you can’t pull off an experiential event during a global pandemic? The characters of the genre-bending HBO Lovecraft Country show embark on a treacherous journey, stopping at nothing to reach their destination, no matter the cost. So we decided to take fans on a journey for the series finale, taking guests back to the 1950s with an elaborate drive-In experience that included custom contactless concession stands, a Lovecraft Country FM radio frequency, and plenty of Lovecraftian surprises.
Pulling off an experiential event during a global pandemic
In early 2020, we set out to celebrate Misha Green’s new HBO show Lovecraft Country with in-person experiences. But when the pandemic hit, we had to shift gears.
A safe yet fully immersive drive-in experience
This led us to create a safe yet fully immersive drive-in experience, to commemorate the series’ finale episode, where guests may have questioned whether or not they could drive out.
Creating a full relationship management platform to measure growth activities.
Transporting guests to what could have been a real night out in the 1950s, we created 160-minutes of FM radio frequency with crooner tunes and a smooth styling DJ, in-era advertisements along the drive, contactless concessions, and plenty of supernatural surprises.
