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Lady Gaga x Fortnite Festival
When Gaga speaks, the internet listens. To drum up excitement for Lady Gaga’s arrival to the Fortnite universe, we decided to dig up the past 5 years and revisit her viral “What’s Fortnight” tweet. We had Gaga reply to herself all these years later, simply correcting her spelling and including a teaser image we designed.
Made for Epic Games at The Robot Co. with:
CD: Chris James - ACD: Mia Lee - AD: Freija Edlund, Benny Brickner- CW: Demi Pascoe
Animation: ZZdesign
The most successful Fortnite collaboration announcement to date
The subsequent tweet also went viral, garnering 25M+ impressions and 350k+ favorites, making it the most successful Fortnite collaboration announcement to date.
Thanking the Monster community
To show that powerful manifestation pays off, we sent a thank-you video to Gaga's biggest Twitter fan page, made in collaboration with ZZdesign (major Gaga fan.)
Loading screen
We also created a loading screen design, the first ever to introduce photo assets to the Fortnite in-game visual system.
