Supercharging fan hype and bringing to life an unforgettable experience at championship weekend in Kansas City, we teased it all with soccer legend Megan Rapinoe.
We went beyond the field to bring fans closer to the game with some unforgettable experiences:
Our immersive, physical space designed to enhance the magic of the NWSL fan experience leading up to and during the match itself.
Google Pixel’s next gen AI assistant Gemini Live served fans immersive photo ops, and Gemini-generated team chants.
A very proud moment to see the joy in the fans walking out with the merch designed by myself. The silk scarfs felt premium, had illustrations nodding to NWSL and came in three different colors.
On top of that we jumped on the big trend of phone charms, that was charming away.
The star of the show was the surprise meet and greet between soccer idols Megan Rapinoe and Gisele Thompson with community empowerment group Girls on the Run.
We did a first-of-its-kind, Gemini-assisted stadium card stunt with KC-based artist Kai Johnson.
Agency: The Robot Company
Director: LOBOS, Easy Monday